Berlusconi finally enters the height of the campaign and does so with a gesture that has attracted much attention, focusing on him the whole world of communication. He has literally, in a passage highlight of his performance during the official opening of the campaign, ripped, torn apart, symbolically and practically, the program of PD.
It is now clear that behind this act, in my opinion well premeditated, there may be various interpretations, including one that expresses an unbearable violence against political opponents in the eyes of his must be cut to pieces, even in the sense that the things they say are of little use and can be tossed in the trash. We expect days of denials and confirmations, a talk on him, that autoalimenterà certainly not as a goal or a foul in a football game, in which dozens of times will come again for endless replays tolkshow of experts and amateurs the fray.
Berlusconi is a communicator and as such it is confirmed in this circumstance as has focused attention on himself, managing to move the debate on ways to more content, knowing that this can be a winner. Consciously or unconsciously that is a "communication techniques" and folds of the implications spectacular uses them and knows them well. In him human characteristics, amount of entertainment, communication and political charismatic populist who are accommodated within our democracy political parties that can no longer enclose in a defined identity. The way to stir up his is a mix of historical references (clearly uncritical), Benito Mussolini , primarily for the gestures and pauses (it's obvious that this is not so much cultural affinity but a script evocative nostalgic for a fund that has not yet abandoned certain public), and techniques of motivational training for large groups with para implications of a prophet who can outline the indefinite future, but certainly better.
not get me wrong, Berlusconi I do not like him from a political point of view, I believe, however, extremely intelligent and skillful. This time it is more difficult because he is faced with an opponent " soon" as they say young people and hear elements of insecurity in his political conduct. The character fascinates me because I reflects on politics and society more generally . In fact I do not want to make criticism against it I'm just noting something which Berlusconi manifests the essence and that, therefore, does not belong to him alone. I am speaking of communication, that characterize the current our society, which now incorporates in itself the economy, culture, art, religion and politics.
Berlusconi gesture with his rips a program. What is a program? You establish a pipeline, a rule of conduct, goals and limits to qualify, define a sort of consistency. Good communication is the opposite of all this, mix all opposition in a only molasses. It is a turbillion heard, and never stopped, it could say a continuous game of turncoat in which every difference vanishes: be anyone anywhere to be alone and always on the scene.
We're not talking about the old ideological propaganda related to the determination of a fictitious reality that even if his identity and had to have a real consistency. We are facing something different than the rhetoric, propaganda and advertising, we want to convey in a seductive messages to an audience to bring to its side. The purpose of the communication, however, is to cancel any certainty, any form of subjectivity. The result is a kind of tabula rasa very sensitive and responsive, unable to keep what is written over the receipt and transmission, the predominant time here without memory or unconscious. This allows the powerful to make and unmake according to the momentary advantage, without being tied to anything.
Large chef are called spin doctor , experts in the art of "putting in motion" the news, give it a shot effect. We live in the era of "Dr. pirouette" special ability "is not so important what you communicate but how we do it." To put a new spin - To give a new turn now regardless of logic and moral messages fast and easily assimilated in ste sso erasable time in a continuous turn the page to start over from scratch. It is expressed in this way for the affirmation of a culture against collective values.
I know, my statement may be too pessimistic and, perhaps influenced by 'interesting panphlet scitto by Mario Perniola entitled "Against the communication" (ed. Einaudi), for which "society of communication not only poses a political problem: it is about saving knowledge, reasoning, the chain of arguments, distinctions, levels, and above all beauty. "
Ulrich
0 comments:
Post a Comment